Top 5 Fashion Games on iOS in the UK: Q1 2025 Performance

In the first quarter of 2025, the fashion gaming scene on iOS in the United Kingdom displayed intriguing dynamics, with data sourced from Sensor Tower providing valuable insights.

Project Makeover from Magic Tavern, Inc. started the quarter with a weekly revenue of approximately $88.5K, which saw fluctuations, ending the quarter at around $68K. Weekly downloads began at 9.3K, declining steadily to about 3.2K by the end of March. Active users experienced a decrease from 131K at the start to 70.8K.

SuitU: Fashion Avatar Dress UP by Libii HK Limited demonstrated varied revenue trends, peaking at $18.7K in late February. Downloads fluctuated slightly, starting at 1.8K and ending around 1.3K. Active users remained relatively stable, hovering around 32K to 35K throughout the quarter.

Covet Fashion: Dress Up Game from Crowdstar LLC had a notable revenue spike in early February, reaching $20K, but generally maintained a consistent range of $6.2K to $15K. Downloads decreased from 1.4K to 328, while active users showed minor fluctuations, averaging around 13K.

Glow Fashion Idol by Crazy Labs experienced a rise in revenue, peaking at $13K mid-quarter, then dropping to about $4.9K. Downloads began at 10K, decreasing steadily to 3.9K. Active users peaked at 18.8K in February before declining to 12.4K.

RuPaul's Drag Race Superstar from Eastside Games showed a gradual increase in revenue, ending at $5.5K. Downloads were stable, starting at 496 and ending at 365. Active users remained consistent, averaging around 2.6K to 3K.

These trends provide a snapshot of the competitive landscape in the UK fashion gaming market on iOS. For more detailed insights, visit Sensor Tower.